Lil Baby, digital sports platform Fanatics, and VaynerMedia have partnered to create a song and video celebrating Fanatics’ ‘Merch Madness’ initiative. Lil Baby is giving away all royalties from the single to charity.

Merch Madness was part of Fanatics’ Global Volunteer Day which took place on June 27 and became the largest one-day charitable merchandise giveaway of all-time. Throughout the day more than 300,00 pieces of licensed apparel were donated to approximately 100,000 underserved youth and their families in nearly 100 locations across the US. A video shared on TikTok follows Lil Baby and Fanatics CEO Michael Rubin, Tom Brady, Eli Manning, Meek Mill, DJ Khaled, Quavo, Joel Embiid, Jayson Tatum, Chris Paul, Russell Wilson, Odell Beckham Jr., Micah Parsons, Lil Durk, Robert Kraft. and more. The video was produced by Richie Souf and Eva Nosidam.

‘Merch Madness’ is featured on Lil Baby’s breakthrough 2020 album, My Turn. Take a look at the video for “Merch Madness” – here.

Editorial credit: Franklin Sheard Jr / Shutterstock.com