Blake Shelton will present country legend Toby Keith with the ‘Country Icon Award’ at the upcoming People’s Choice Country Awards. According to a press release, which calls Keith a “pioneer in country music and one of the most influential artists of all time,” the award will salute Keith’s “decades-long career as a groundbreaking musician, humanitarian and entrepreneur.”

Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming, said in a statement: “We’re overjoyed to honor legendary artist Toby Keith with the first-ever Country Icon Award. As a talented songwriter and powerhouse performer, Keith has touched the hearts of fans across the globe. His illustrious career and passion for philanthropy has cemented his place as an icon in country music history.”

The inaugural two-hour People’s Choice Country Awards, an expansion of the People’s Choice Awards, will be hosted by Little Big Town. The ceremony will air live from Nashville’s iconic Grand Ole Opry on September 28 at 8PM ET on NBC, and will also stream on-demand via Peacock.

Toby Keith to Receive First-Ever Country Icon Award at People’s Choice Country Awards

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