Snoop Dogg brings his style to Skechers as part of a multi-year partnership. The Skechers x Snoop Dogg collection just dropped, and according to Snoop: “The excellent team at Skechers took my ideas and my flavor and we created this collection for all walks of life. Step yo shoe game up with my style and swag in every pair—with Skechers you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”

Michael Greenberg, president of Skechers, shares: “We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year. Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”

The initial OG and Remix Capsule of unisex styles from Skechers x Snoop Dogg is available now online and in the United States, and is rolling out to specialty stores, as well as Skechers stores and websites around the globe. Two additional limited edition capsules are scheduled to launch in the coming weeks, including a collectors’ capsule featuring Snoop’s iconic NFT character Dr. Bombay.

Snoop is currently headlining the High School Reunion Tour, which kicked off in July and also features Wiz Khalifa, Too $hort, Warren G, Berner and DJ Drama. The rapper is set to co-headline Hip Hop 50 Live at Yankee Stadium on Friday, August 11th, the exact day and city the genre was founded in The Bronx in 1973.

Editorial credit: Jacob giampa / Shutterstock.com